Meet - Overlap Design

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Enjoy all of the Resources we’ve created for you!

67 Point Checklist for a World-Class Rebrand

Rebrands are more complicated than a bank heist. A million steps, in just the right order, across 10 different areas of expertise… it’s a fragile, months-long process that will make you want to rip your hair out. Unless… you have a guide.

Download the Guide

7 Systems You Need To Grow Your Business Online

After dozens of projects, I kept seeing businesses get disappointing results after hiring a digital agency for branding, web strategy, & digital marketing. Let me show you what your business really needs if you want to grow online.

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The 3 Hard Things That Matter In Online Business

Everybody is looking for the magic bullet – and there just ISN’T one. If you are serious, and willing to put in the work to grow your business online, there are really only a few things you need to handle. But they’re hard. But if you win here, you win it all.

Read the Article

Chapter 6 from my book "The Overlap Life - "ReKnewed Work"

Faith-based entrepreneurs are absolutely lost these days with regard to thinking through their work and whether or not it matters to God. I wrote a book about living in light of eternity – and there’s an entire 30-page chapter on work. Enjoy!

( If this isn’t relevant to you, definitely don’t worry about it – we’re glad you’re here! )

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Audio Chapter

The 3 Simple Steps to $20K / mo. as a Christian Coach

Skip the trial and error! This guide gives you the broad overview of everything you need to know when it comes to getting to $20K as a Christian Expert, Coach, or Consultant. I promise that if you lean hard on even just the first 2 of these major steps, you can get up to $20K / mo. in income.

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The Super-Effective GrowthScale System - Case Study

Want to see what it looks like when we partner with somebody at the highest level?

Here’s a Case Study video from several clients with whom we’ve worked – it’s been viewed 1,700+ times and people tend to get really excited about what’s possible after watching it.

View the Case Study

Nice Things Others Have Said

Nick C.

Fitness Company

We just got the ads up an hour ago – already 4 conversions. They all called and left voicemails.

Every single one of them mentioned the website.

Levi M.

Painting Company

Your designs are working insanely well.
It’s the highest conversion rate I’ve ever seen, I think.

Paul M.

CPA & Accounting Consultant

If you get the chance to work with Overlap Design, do it. The GrowthMapping process was incredibly insightful and energizing.

Tim’s broad base of knowledge combined with that specific to marketing and web creates a very well-rounded strategy. And of course, his positive energy is very motivational.

Justin W.

Digital Strategy Agency

Tim is a CRAZY conversion specialist who helps entrepreneurs and small business owners build high-performing websites.

Jim S.

Premium Coffee Company
Tim and his team made us a LOT of money, saved us a LOT of time, and supercharged our brand & marketing. They took care of everything; studied our business, our customers, & our process.

Overlap Design took all the responsibility, took charge of the project, kept in constant touch… If you get the chance to work with Overlap Design, DO IT. It was worth every penny!

J Philip L.

Cleaning Supply Company

Actually it’s an amazing month… broke TWO records yesterday.
1) We exceeded last year’s full-month of August sales, so that means we have four days to increase vs. last year August.
2) By the end of the day sales exceed the all-time record for “largest month of sales” ever, in the history of our company.

Marketing is very effective; sales of machines are HOT.

A Quick Overview of Our Process

Our expertise lies in breathing new life into dying and old brands, to the point that they literally sell themselves, because they were designed to attract dream clients. We then craft a stunning and effective website and a marketing plan around that brand. Most of our clients start netting dream projects at dream prices within 30-60 days.

MMMMM

GrowthMap

STEP 1) GROWTHMAP

Get a customized strategy, designed to get you past $20K / mo. in revenue.

GROWTHLAUNCH

STEP 2) LAUNCH

Get our help to IMPLEMENT your GrowthMap; let's get you clients in as little as 7 days.

GROWTHBRAND

STEP 3) BRAND & WEBSITE

Already at $20K / mo? Now it's time to craft a stunning brand, site, & systems that sell.

GROWTHSCALE

STEP 4) SCALE

Scale up to $100K / mo. with custom funnels, emails, & marketing automation!

A Bit Of Coaching…

What to focus on to get to the next level.

We work with businesses at every range of revenue – and one of the biggest issues we see is with over-eager people focusing on the wrong things at the wrong times. Working hard on things that won’t move the needle yet, when their time and energy would be far better spent elsewhere.

Your target revenue per employee hired every year should be $400K. Don’t hire a COO, client success, or fulfillment person until you are at that point monthly, because you are MASSIVELY at risk if the market shifts.

Here are the plateaus:

$0K - $20K / mo.

An Irresistible Offer
Sales. Sales. Sales.
Self-confidence.
Belief.
Focus on revenue.
Process-Obsession (Organic & Paid Ads)

$20K - $80K / mo.

Brand & Positioning
Opportunity Volume (Lead Generation)
Strong Vision
Battling Burnout
Hiring too Soon

$80K - $250K / mo.

Tweak your Offers
Break away from Fulfillment.
Automation & SOP
Address Marketing Fatigue
You’re the Bottleneck.

$250K - $500K / mo.

Team – who you hire and what they do.
Culture – how they feel while doing it.
– Retain great fits.
– Eject bad fits. Fast.
Contracts, HR, Legal Exposure.

Glossary

In the interest of clear communication, we have provided a brief glossary of terms we tend to use in the above documents. We are excited to communicate the plan, but we must be on the same page. If you read something and you are confused, there will likely be an answer here.

Avatar / Ideal Client

The persona that defines your ideal, perfect market – the broadest definition is “the people you want to work with most”

Above the Fold / Hero Section

The portion of any page on your website that loads without any scrolling. Everybody who loads your page sees this, so it is very important real estate

CTA / Call to Action

Both: the action that you want your prospects to take on your website, AND the act of asking them.

Prospect

Somebody from your target market who has expressed interest in your business.

Demographics

What are the statistical, public, social dimensions that define your avatar?

Psychographics

What are the pains, hopes, fears, and dreams that define your avatar?

Positioning

How you communicate to your prospects both what makes you great, as well as what makes you different from your competitors – as well as how the market sees you.

Organic

The process of creating valuable content in public spaces, and bringing back engaged prospects to your private space to book calls and sales.

Retargeting

The process of advertising to prospects who have already interacted with your business to continue pushing them down your funnel.

Sales Funnel

The top-to-bottom process by which a prospect becomes a client.

Buying Pocket

The frame of mind (and the span of time) in which a prospect is considering enrolling and becoming a client.

Onboarding

The first several startup steps to begin a project.

Fulfillment

The process by which you deliver and make good on the product and/or service.

Looking to Rebrand?

In this guide, we peel back the curtain of our own super-efficient process for crafting a winning brand identity & taking it to market in one day.

Avoid the pitfalls of working with the big agencies! Create a vibrant new brand, launch a killer website, and get to selling months sooner than you would with an agency!

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CASE STUDY

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Let us breathe new life into your brand.

MMMMM

If you need new life for your brand, done as soon as possible, with no BS – look no further. Click on “Ready to Start” over there, and let’s get the ball rolling.

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