About Us - Overlap Design

Your Brand is Your Greatest Asset

We started Overlap Design because we uncovered a desperate need in our clients' busniesses - they THOUGHT they needed a new website, SEO, and Facebook Ads - but their dead and lifeless brands killed everything else before we could even start. If we fixed THAT, we could fix all of it.


Unlock your Brand's Potential

The strength of your brand determines everything about the direction of your business:
  • What kind of clients you attract (and how big their budget is).
  • Your strategy for reaching them.
  • The message you use to communicate to them.
  • How effective your sales & marketing will be.

…which means it affects how well your business works
…which affects how satisfied you feel operating it…
…as well as how much impact you can have…
…which affects a huge chunk of your personal well-being.

But once you get your brand dialed in… meaning:

  • Tailored to your ideal clients.
  • Built on your strengths.
  • Looking as professional, as valuable, as authentic, as desirable as possible…

Everything works.

Most agencies can do one thing really well. We get your brand strategy right, and then build and launch everything else you need to grow a brand you’re proud of.

Nick C.

Fitness Company

We just got the ads up an hour ago – already 4 conversions. They all called and left voicemails.

Every single one of them mentioned the website.

Levi M.

Painting Company

Your designs are working insanely well.
It’s the highest conversion rate I’ve ever seen, I think.

Paul M.

CPA & Accounting Consultant

If you get the chance to work with Overlap Design, do it. The GrowthMapping process was incredibly insightful and energizing.

Tim’s broad base of knowledge combined with that specific to marketing and web creates a very well-rounded strategy. And of course, his positive energy is very motivational.

Justin W.

Digital Strategy Agency

Tim is a CRAZY conversion specialist who helps entrepreneurs and small business owners build high-performing websites.

Jim S.

Premium Coffee Company

Tim and his team made us a LOT of money, saved us a LOT of time, and supercharged our brand & marketing. They took care of everything; studied our business, our customers, & our process.

Overlap Design took all the responsibility, took charge of the project, kept in constant touch… If you get the chance to work with Overlap Design, DO IT. It was worth every penny!

J Philip L.

Cleaning Supply Company

Actually it’s an amazing month… broke TWO records yesterday.
1) We exceeded last year’s full-month of August sales, so that means we have four days to increase vs. last year August.
2) By the end of the day sales exceed the all-time record for “largest month of sales” ever, in the history of our company.

Marketing is very effective; sales of machines are HOT.

how we work

A Growth-First Agency

Headquartered in beautiful Fort Collins, Colorado, Overlap Design is a different kind of web marketing firm. We specialize in brand identity & strategy, storytelling, best-in-class web development, and cutting-edge, highly-effective digital marketing all under one roof. We exist to help purposeful companies discover their best self, and leverage that to create irresistibly compelling brands that grow & change the world.

About The Founder

Meet Tim

Tim Barber is the lead strategist and founder of Overlap Design.

He’s worked with gigantic firms like Google & YouTube, with small companies like deck suppliers and coffee roasters – and every size of company in between.

His goal is to help companies harness the power of their brand – and their stories – to become industry-leading powerhouses, serve their clients better, create bigger impact, and for their founders to reclaim their passion, their hope, their excitement in business… and in their lives.

In his free time, he enjoys his family, reads voraciously, debates philosophy, science, and religion, plays competitive Smash Bros, and drinks 4 or 5 sweet cream breves a day.


I believe I was put on this earth to change it for the better. God has blessed me with His love, the love of my wife and kids, and the best career I could have ever envisioned. There’s nothing quite like watching my clients grow and succeed – I love my clients, I love serving them, and I can’t wait to serve you.

Overlap Design