SUCCESS! We look forward to speaking with you, soon!
We can’t wait to speak with you on the call!
In the meantime, please enjoy all of these free resources with our compliments.
Enjoy Your Free Replay of the Masterclass!
67 Point Checklist for a World-Class Rebrand
Rebrands are more complicated than a bank heist. A million steps, in just the right order, across 10 different areas of expertise… it’s a fragile, months-long process that will make you want to rip your hair out. Unless… you have a guide.
7 Systems You Need To Grow Your Business Online
After dozens of projects, I kept seeing businesses get disappointing results after hiring a digital agency for branding, web strategy, & digital marketing. Let me show you what your business really needs if you want to grow online.
The 3 Hard Things That Matter In Online Business
Everybody is looking for the magic bullet – and there just ISN’T one. If you are serious, and willing to put in the work to grow your business online, there are really only a few things you need to handle. But they’re hard. But if you win here, you win it all.
Chapter 6 from my book "The Overlap Life - "ReKnewed Work"
Faith-based entrepreneurs are absolutely lost these days with regard to thinking through their work and whether or not it matters to God.
I wrote a book about living in light of eternity – and there’s an entire 30-page chapter on work. Enjoy!
If this isn’t relevant to you, definitely don’t worry about it – we’re glad you’re here!
Nice Things Others Have Said
A Quick Overview of Our Process
Our expertise lies in breathing new life into dying and old brands, to the point that they literally sell themselves, because they were designed to attract dream clients. We then craft a stunning and effective website and a marketing plan around that brand. Most of our clients start netting dream projects at dream prices within 30-60 days.
STEP 1) APPLY
STEP 2) BRAND
We dive deep into you, your clients, & what you sell, and craft an ideal identity to suit it.
STEP 3) Launch
In 1 Day, we build & launch your custom website & sales funnel, ready to convert.
STEP 4) SCALE
We get to work on marketing & bringing leads using our Hybrid-Organic system.
A Bit Of Coaching…
What to focus on to get to the next level.
We work with businesses at every range of revenue – and one of the biggest issues we see is with over-eager people focusing on the wrong things at the wrong times. Working hard on things that won’t move the needle yet, when their time and energy would be far better spent elsewhere.
Your target revenue per employee hired every year should be $400K. Don’t hire a COO, client success, or fulfillment person until you are at that point monthly, because you are MASSIVELY at risk if the market shifts.
Here are the plateaus:
$0K - $30K / mo.
- An Irresistible Offer
- Sales. Sales. Sales.
- Self-confidence.
- Belief.
- Focus on revenue.
- Process-Obsession (Organic & Paid Ads)
$30K - $100K / mo.
- Brand & Positioning
- Opportunity Volume (Lead Generation)
- Strong Vision
- Battling Burnout
- Hiring too Soon
$100K - $250K / mo.
- Tweak your Offers
- Break away from Fulfillment.
- Automation & SOP
- Address Marketing Fatigue
- You’re the Bottleneck.
$250K - $500K / mo.
- Team – who you hire and what they do.
- Culture – how they feel while doing it.
– Retain great fits.
– Eject bad fits. Fast. - Contracts, HR, Legal Exposure.
Glossary
In the interest of clear communication, we have provided a brief glossary of terms we tend to use in the above documents. We are excited to communicate the plan, but we must be on the same page. If you read something and you are confused, there will likely be an answer here.
Avatar / Ideal Client
The persona that defines your ideal, perfect market – the broadest definition is “the people you want to work with most”
Above the Fold / Hero Section
The portion of any page on your website that loads without any scrolling. Everybody who loads your page sees this, so it is very important real estate
CTA / Call to Action
Both: the action that you want your prospects to take on your website, AND the act of asking them.
Prospect
Somebody from your target market who has expressed interest in your business.
Demographics
What are the statistical, public, social dimensions that define your avatar?
Psychographics
What are the pains, hopes, fears, and dreams that define your avatar?
Positioning
How you communicate to your prospects both what makes you great, as well as what makes you different from your competitors – as well as how the market sees you.
Organic
The process of creating valuable content in public spaces, and bringing back engaged prospects to your private space to book calls and sales.
Retargeting
The process of advertising to prospects who have already interacted with your business to continue pushing them down your funnel.
Sales Funnel
The top-to-bottom process by which a prospect becomes a client.
Buying Pocket
The frame of mind (and the span of time) in which a prospect is considering enrolling and becoming a client.
Onboarding
The first several startup steps to begin a project.
Fulfillment
The process by which you deliver and make good on the product and/or service.
